Course Overview

Beginning Your Internet Marketing Journey

This beginner-friendly course is designed to walk you step-by-step through the fundamentals of building your online presence and launching your first internet marketing strategy. Whether you’re brand new to online business or simply looking to strengthen your foundation, GS1 provides the tools, training, and confidence you need to start strong.

What You’ll Learn

Across 13 structured video lessons, you’ll discover how to:

Decide between Static HTML or WordPress

Set up your Google account

Choose and register a domain name

Select reliable web hosting

Navigate your hosting purchase process

Master your hosting control panel

Configure email in cPanel

Install WordPress via cPanel

Take a guided tour of your WordPress site

Add and manage essential WordPress plugins

Customize your WordPress site with themes

Secure your WordPress site

Back up and restore your website

Included Resources

Interactive Checklist – Track your progress and reinforce key lessons

Student Quiz book + Teacher’s Guide – Test your knowledge with 20+ questions and review answers for deeper understanding

Market Research Guide – Learn how to identify your audience and opportunities

Creating Your Online Presence Guide – Build a professional digital brand that attracts and engages customers

Format

Over-the-shoulder video tutorials (easy to follow, no filler)

Downloadable guides and checklists

Self-paced learning so you can move at your own speed

Who This Course Is For

Beginners eager to launch their first online business

Entrepreneurs ready to establish a solid digital foundation

Marketers who want to master the basics before scaling

By the end of this course, you’ll have a functioning WordPress site, a deeper understanding of internet marketing essentials, and a clear roadmap to continue your digital journey with confidence.